Who is the campaign aimed at?
The campaign is aimed at all smokers. No Smoking Day is the yearly big push to get
smokers who want to quit started on the path to being ‘Proud Quitters’.
Over 10 million people in the UK still smoke, and around 100,000 die every year from
smoking-related causes. That’s 100,000 deaths too many. Stopping smoking is the
single biggest health intervention that can be made to improve someone’s health to
A national campaign to encourage smokers to stop smoking and also raise
awareness about NHS support available and help them live a longer and healthier life.